These videos are collected as part of the Stories in Focus Contest May 7 - June 7, 2018. Learn about the contest here: http://www.salesstack.io/the-stories-in-focus-contest/

Stories That Convert

Bryan Rutberg explains how to select and use stories that convert at the top of the funnel. By asking questions first, you tee up the right stories. Allow the prospect to share their priorities, then use stories create an emotional investment