These videos are collected as part of the Stories in Focus Contest May 7 - June 7, 2018. Learn about the contest here:

Authenticity in Your Outreach Videos

This week's edition of Video Vednesday is all about building authenticity in your outreach. Nobody wants to feel like they’re hearing a script being read. Be real, be human, and customize a little bit for each prospect. Try doing a quick practice run and then aim to record once for a more authentic sound. Don’t worry about little mistakes like ‘ums’ and ‘ahs’; you’d probably sound like that on the phone, too!