Storytelling is at the Heart of Content Marketing
Anne Handley, Chief Content Officer at MarketingProfs, speaks about how storytelling needs to be at the heart of an organization's content marketing, about her journey from being the voice of Jack in the Box to her current role, where the inspiration comes for the content on MarketingProfs and where businesses can find inspiration for their own content. She also discusses with Alan about how video will be the next big thing in content marketing. All businesses will be able to use tools like Vine, Instagram and YouTube to create video content and create useful, engaging content.
Welcome to AQ's Blog and Grill where each week Alan Quarry dishes up the best in interviews with entrepreneurs from new comers like Mike McCauley who are just making a splash to veterans like Guy Kawasaki there is plenty to learn and discover when it comes to the world of startups. So why not join us for a little fast food for thought?