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Stories in Focus Video Library

These videos are collected as part of the Stories in Focus Contest May 7 - June 7, 2018. Learn about the contest here: http://www.salesstack.io/the-stories-in-focus-contest/

Story Library

Using Persona to Prioritize Customer Stories

Steve Mayernick at Guru explains how to survey, access, and prioritize customer stories based on the persona and people on the sales call.
May-24-2018

The Importance of Persona Training

David Dulany shares how personas training helps new reps understand and tell persona based customer stories.
May-22-2018

What 10+ Years of Storytelling for Sales Taught Craig

Craig Nishizaki shares over 10 years experience using storytelling for sales and provides key insights into how to get started. Worth watching all 6 minutes, wait for the gold nuggets at the end.
Apr-19-2018
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