These videos are collected as part of the Stories in Focus Contest May 7 - June 7, 2018. Learn about the contest here: http://www.salesstack.io/the-stories-in-focus-contest/
Using Persona to Prioritize Customer Stories
Steve Mayernick at Guru explains how to survey, access, and prioritize customer stories based on the persona and people on the sales call.
The Importance of Persona Training
David Dulany shares how personas training helps new reps understand and tell persona based customer stories.