Stories in Focus Video Library

Steve Mayernick at Guru explains how to survey, access, and prioritize customer stories based on the persona and people on the sales call.

David Dulany shares how personas training helps new reps understand and tell persona based customer stories.

Craig Nishizaki shares over 10 years experience using storytelling for sales and provides key insights into how to get started. Worth watching all 6 minutes, wait for the gold nuggets at the end.